Business part


1.Task

① How to monitor the users’ check-in in a year trend. So we want to build visualization tools to help owners. It can intuitively visualize the number of check-in in one day of a year and show the difference, which will help them to make adjustment.

② how to monitor the customers’ stars and comments text in a 1.5 years. So we we want to build visualization tools to help owners. It can intuitively visualize the average of stars,number of different stars and the main comments from customers in every 15 days of 1.5 years and show the difference, which will help them to make adjustment.


2.1 Store-1

We can make some reviews from this graph. For example,Negative opinion is more than Positive but it is not bad as a whole look. And, 2018.08.14-2018.08.29 had the most positive opinion; 2018.09.14-2018.09.29 had the most negative opinion. We can help owners to modify their operating policies.

2.2 Store-2

2.3 River Metaphor of stars for Store-1

2.4 River Metaphor of stars for Store-1 with word cloud

For example, this business did not have a good performance in the past 1.5 years. The stars from customers are concentrated on 1-3 stars, and comments are talking about food, price, Bellagio, baffle and so on. So the owner can strengthen their performance form those aspects. And the comments from 4-5 stars are talking about Vega, dessert, food and so on. Thus we can see that for this business, Food is the most influenced aspect of the business.



2.5 River Metaphor of stars for Store-2



2.6 River Metaphor of stars for Store-2 with word cloud


3.Calendar Heatmap

For interactive usage, there are two methods. First, owner can select one specific day to know the number of checkin in that day. Second, the owner can select one color level to know the distribution of this crowd degree in the whole year.